寿敏好 郭旭 郑哲予 朱炜

SHOU Minhao, GUO Xu, ZHENG Zheyu, ZHU Wei

自 2018 年乡村振兴战略实施以来，政府或资本主导下的乡村振兴面临多重困境与挑战，亟须关注和研究可持续型乡村振兴模式及其内在治理机制。浙江北部地区作为我国乡村振兴示范引领区，近年来兴起了由地方政府、市场主体与村集体多方合作，形成以“基金 + 运营”为特征的中介化治理模式。基于新经济社会学嵌入性理论，笔者构建了乡村振兴中介化治理机制的理论分析框架，从组织嵌入、制度嵌入与社会嵌入三个维度，结合案例阐释乡村振兴下的中介化治理机制。研究认为 ：组织嵌入提供了多方协作与博弈的桥梁 ；制度嵌入确保多方实现激励相容 ；社会嵌入则充分发挥了乡贤及其社会资本的治理主体性。乡村振兴应关注治理所根植的乡村社会场域，重视自下而上的发展路径，构建更为地方化的运行机制，以实现乡村振兴的可持续性。

Since the implementation of rural revitalization strategy in 2018, rural revitalization led by government and capital has faced multiple dilemmas and risks, and it is urgent to pay attention to and study sustainable rural revitalization models and internal mechanisms. As a demonstration and leading area of rural revitalization in China, the intermediary governance model of “fund + operation” has emerged in Zhejiang Province in recent years through the cooperation among local government, market players and village collectives. Based on the embedding theory of new economic sociology, a theoretical analysis framework of the governance mechanism of rural revitalization is constructed, and an attempt is made to explain the mediated governance mechanism of rural revitalization from three dimensions: network and collaborations, institutional embeddedness and social embeddedness, combined with cases. The study concludes that organizational embeddedness provides a bridge for multi-party collaboration and game; institutional embeddedness ensures the incentive compatibility of multiparty;and social embeddedness gives full play to the governance subjectivity of villagers and their social capital. Rural revitalization should pay attention to the rural social field in which governance is rooted, attach importance to both government-led and community-based development paths, and build more appropriate strategies and mechanisms to achieve sustainability in rural revitalization.Since the implementation of rural revitalization strategy in 2018, rural revitalization led by government and capital has faced multiple dilemmas and risks, and it is urgent to pay attention to and study sustainable rural revitalization models and internal mechanisms. As a demonstration and leading area of rural revitalization in China, the intermediary governance model of “fund + operation” has emerged in Zhejiang Province in recent years through the cooperation among local government, market players and village collectives. Based on the embedding theory of new economic sociology, a theoretical analysis framework of the governance mechanism of rural revitalization is constructed, and an attempt is made to explain the mediated governance mechanism of rural revitalization from three dimensions: network and collaborations, institutional embeddedness and social embeddedness, combined with cases. The study concludes that organizational embeddedness provides a bridge for multi-party collaboration and game; institutional embeddedness ensures the incentive compatibility of multiparty;and social embeddedness gives full play to the governance subjectivity of villagers and their social capital. Rural revitalization should pay attention to the rural social field in which governance is rooted, attach importance to both government-led and community-based development paths, and build more appropriate strategies and mechanisms to achieve sustainability in rural revitalization.

寿敏好，浙大城市学院国土空间规划学院，本科生 

郭旭（通信作者），博士，浙大城市学院国土空间规划学院，浙江大学城乡规划设计研究院，讲师，硕士生导师。guoxu213@163.com 

郑哲予，宁波诺丁汉大学人文社科学院，本科生 

朱炜，博士，浙大城市学院国土空间规划学院，副教授，副院长

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